Ace Roofing Service · Brisbane
Out of 100 · Room for improvement
We've taken a close look at your website to see how well it's working for your business. The good news? You've got a solid foundation with strong reviews and professional imagery. The not-so-good news? There are a handful of fixable issues that are likely costing you calls and enquiries every week.
This report breaks down what's working, what's not, and what changes when we fix it — all in plain English.
You've earned 5 stars from 37 reviews. That's genuine trust, and it's one of the strongest signals a potential customer can see. This is gold — and it deserves a website that lives up to it.
Your site uses real roofing photos that fit the trade. It looks like a legitimate roofing business, not a generic template. That visual trust is already in place.
You've mentioned that you're licensed, insured, and family-owned. These are exactly the signals Brisbane homeowners look for when they need a roofer they can trust.
These are the specific issues that are costing you business right now. Each one is fixable, and each one has a measurable impact on how many calls and enquiries you get.
What we see: The blue phone button at the top of your site shows "0426 366 7.." with the last digits missing.
Why it matters: When someone's roof is leaking or they need emergency repairs, they want to call now. A truncated phone number looks unprofessional and raises doubts. Some people will assume the site is broken and call the next roofer on Google instead.
What we see: Your phone number isn't set up as a click-to-call link on mobile devices.
Why it matters: Most people search for local services on their phone. When they can't tap your number to call, they have to manually copy it, switch apps, and paste it into the dialler. Many won't bother — they'll just tap the back button and call someone else. This is one of the easiest fixes with the biggest impact on conversions.
What we see: The browser tab title (which Google shows in search results) doesn't include your business name or the word "roofer."
Why it matters: When someone searches "roofer Brisbane," Google decides who to show based partly on how clearly your site describes itself. Right now, your listing doesn't say "Ace Roofing Service – Roofer Brisbane" — it's a generic headline. That means lower rankings, and even when you do rank, people aren't sure you're what they're looking for.
What we see: Your website is missing the structured data that tools like ChatGPT, Google's AI search, and other smart assistants rely on to recommend local businesses.
Why it matters: More and more people ask questions like "Who's a good roofer in Brisbane?" to AI tools instead of scrolling through ten blue links. Right now, your site can't be recommended because the data isn't there in a format AI can read. You're invisible in the fastest-growing search channel.
What we see: The first thing visitors see is a three-line headline: "Feel Safe Under a Roof That Lasts – Brisbane Roof Restoration with 10 Years of Worry-Free Protection!"
Why it matters: People make a snap decision in the first few seconds. A long, wordy headline slows them down. They want to know what you do and how to contact you — fast. When that's buried in text, some visitors bounce before they even read it.
What we see: The "Get Free Quote" button is in the top-right corner in white, while the phone button is bigger and more prominent.
Why it matters: Not everyone wants to call straight away — many people prefer to request a quote online first. When that option isn't front and centre, you lose those enquiries. A clearer, more prominent quote button means more leads in your inbox.
More phone calls from mobile. When your number is visible, complete, and tap-to-call, people will actually use it. That's immediate, measurable business.
Better Google rankings. When your site clearly describes what you do and where you do it, Google ranks you higher for the searches that matter — "roof repairs Brisbane," "roof restoration near me," and so on.
You show up in AI search. ChatGPT, Google AI Overviews, and other smart tools will be able to recommend your business when people ask for roofing help in Brisbane. Right now, you're not even in the running.
Visitors understand what you do faster. A shorter, clearer headline and a more obvious quote button mean people take action instead of leaving. That's more enquiries, more bookings, more work.
Your site matches your reputation. You've earned 5 stars from 37 customers. Your website should reflect that level of professionalism — and right now, the technical issues are letting you down.
We audited your site against the same checklist we use for every local service business in Brisbane. Here's where you sit:
Your competitors who rank above you on Google? Most of them have fixed these exact issues. The good news is that once you fix them too, you're competing on a level playing field — and your 5-star reputation becomes the deciding factor.
This audit is just the starting point. The next step is a 30-minute walkthrough where we:
By the end of that call, you'll have a clear picture of what's possible, what it involves, and whether it makes sense for you right now.
Book a 30-minute walkthrough — we'll go through your site together and talk through what a fix would look like. No pressure, no commitment.
Reply to this email to book a time.