Your Website Audit
Ace Roofing Service
Room for improvement – and opportunity to stand out from competitors
We've taken a close look at your website to see how it's working for your business. This report breaks down what's helping you win customers, what might be costing you jobs, and what changes would make the biggest difference.
What's Working Well
Your branding is clear. Visitors immediately understand you're a roofing business in Brisbane. The business name and service category come through clearly on both desktop and mobile.
You're showing trust signals. Your site mentions you're licensed, insured, family-owned, and have been around since 2004. These are exactly the details local customers look for when choosing a tradie.
Your site loads quickly. Google scored your mobile site 95 out of 100 for speed. That's excellent – fast sites keep visitors from bouncing to competitors.
What's Holding You Back
Here's where potential customers are slipping through the cracks:
On a mobile phone, your contact number isn't visible when the page first loads. People have to scroll down to find it.
Why this matters: Most roofing searches happen on mobile phones, and 60-70% of local service customers prefer to ring rather than fill in a form. If they can't see your number straight away, many will hit the back button and call the next business on the list.
Mobile view – contact details are below the fold
On a computer screen, the phone number in your header is cut off with dots (0426 366 7...). The last digits aren't showing.
Why this matters: It looks unfinished and makes people second-guess whether the site is properly maintained. Some visitors won't bother trying to find the full number elsewhere.
Your phone number isn't set up as a tap-to-call link. People viewing your site on their phone have to manually copy the number, switch to their phone app, and paste it in.
Why this matters: Every extra step loses customers. A simple one-tap dial button would make it effortless for mobile visitors to contact you – and you'd see more enquiry calls as a result.
Your Google Business Profile shows 0 reviews. Meanwhile, competitors with 10, 20, or 50 reviews appear higher in search results.
Why this matters: Review count is one of Google's strongest ranking signals for local search. It's not just about the star rating – the number of reviews matters too. Asking every completed job for a quick review would help you climb the rankings.
The hero image – the large photo at the top of your homepage – is very dark, making it hard to see the actual roofing work.
Why this matters: Customers want to see examples of quality work. A dark or generic photo doesn't build confidence. A bright, clear photo of a real Brisbane roof project would help visitors trust you're the right choice.
Your website's title tag (the text that appears in Google search results and browser tabs) doesn't clearly state your business name or that you're a roofer in Brisbane.
Why this matters: Google uses the title tag to decide when to show your site in search results. A clear title like "Ace Roofing Service – Roof Repairs & Restoration Brisbane" would help you rank for the right searches and get more clicks.
What You're Missing from Search
Your website doesn't have structured data (the code that tells Google exactly who you are, where you're located, and what you do). Without it:
- You won't appear in Google's "near me" results or map cards
- Your business won't show up in the knowledge panel on the right side of search results
- AI tools like ChatGPT and Google's AI summaries won't be able to recommend you when people ask for Brisbane roofers
This is all fixable with the right setup, and it makes a substantial difference to how much search traffic you receive.
What Changes When We Fix This
Here's what you can expect:
- More phone enquiries. A visible tap-to-call button on mobile means fewer people leave without contacting you.
- Better Google rankings. Proper structured data and optimised page titles help Google understand and rank your site for local searches.
- Stronger first impression. A clean, bright design with visible contact details and real project photos builds trust immediately.
- You show up in AI search. When someone asks ChatGPT or Google's AI for Brisbane roofers, you'll be in the mix instead of invisible.
- No more technical rough edges. A complete phone number, working contact forms, and a professional mobile experience make it easy for customers to choose you.
None of these issues are expensive to fix – but together, they're likely costing you jobs every week.
Next Step
We'd like to walk you through these findings in a 30-minute conversation – no sales pitch, just a clear explanation of what we found and how each fix would help your business.
If you'd like to chat, reply to the email this came with or give us a call. We'll keep it straightforward.
Report generated 14 May 2026
Audit version: 2026-05-11-v1